Creating A Business Name

If you are starting up a new business now a days you should start first researching your company possible domain name via the Internet.

You do not want to have a name someone else is using.

You do not want to have to pay millions of dollars for a domain name.

For Example As of 2011, most expensive business domain name sales:

• Sex.com for $13 million in October 2010
• FB.com for $8.5 million in November 2010
• Business.com for $7.5 million in December 1999
• AsSeenOnTv.com for $5.1 million in January 2000
• Toys.com: Toys 'R' Us by auction for $5.1 million in 2009
• Altavista.com for $3.3 million in August 1998
• Candy.com for $3.0 million in June 2009
• Wine.com for $2.9 million in September 1999
• CreditCards.com for $2.75 million in July 2004
• Autos.com for $2.2 million in December 1999

How To Find A Business Domain Name

1. Search The Internet: There are lots of places to look for names on the Internet. Most of the good ones are taken already. But if you are serious you should seriously consider a company like ours that sells names that have been researched. Many companies like ours buy names that they think will make a great Internet business. Like us most of these companies have plans to develop these names eventually into a business.
2. Branding : If you are just starting out with a unique product then branding is the way to go. It will take time, maybe years but on the long run you will win. You should invent a name that may or may not relate to your product in the consumers mind. The idea is something unique, short and easy to remember always for branding.
3. Keyword: There are few keyword names available that are also good for a brand. But if you have a business like we do http://glennfurniture.com then buying up keyword domains that relate to that product line is great to improve your exposure. If you use a keyword name in parallel to a brand then it should always carry the brand logo, for example Glenn Furniture included http://churchfurnitures.com into its many related keyword sites. You do not want to confuse your customer by having many web sites selling the same product lines under different names with only one owner.
4. Brainstorm. You should spend some time making a list od names as you go. Go through the list and organize as to what best fits what you need. Jot down ideas as you do your research. Have your friends make suggestions. You can even run a contest where your friends on social sites can vote for your best name ideas. Think about related words and phrases that evoke the feelings you want. Hit the thesaurus and find all the synonyms for your words and phrases. Start playing with combinations of your various words and partial words. Review on your list and just give some thought to each name. How does it make you feel when you hear it? Communicate. over the list with someone you trust. Have them tell you how each name makes them feel, and how memorable they think it is. Prioritize the list and throw out any names that just don't fit and make a prioritized list of the rest.
5. Trademark Search. Make sure no one is using that name in your line of business. http://tess2.uspto.gov/ You may be able to use the name in a completely different business, but be aware that it may create confusion for both you and them.
6. Check domain names. You want to make sure that an appropriate domain name is available. http://estibot.com has a great tool for this. You want YourCompanyName.com, of course. If that's not available, you may want to reconsider.
7. Search the internet. Even if someone doesn't have the domain, you still want to see what else is out there that has the same name. That doesn't mean you don't use it if you find something, but you need to know.
8. Check company names. If you're planning to incorporate, check with the Secretary of State (or other appropriate office outside the U.S.) of the state you're planning to incorporate in.
9. Check assumed names. For sole proprietors, check for local assumed names (also known as DBA). In the U.S., you check this with the County Clerk.
10. Stake your claim! Register your assumed name or file your incorporation papers right away. Also, start using either TM (trademark) or SM (service mark). You do NOT have to register them to use them.
11. Protect your brand. A U.S. trademark or service mark costs $325. It's a drop in the bucket compared to trying to defend it later. It's not really necessary, though, for a small local business.

Tips:

1. Avoid generic names based on names, such as Joe's Bar, Sam's Hardware, etc. They're not memorable and are nearly impossible to trademark.
2. Avoid keyword names that literally describe the product or service, like Computer Consulting Company, Appliance Sales and Service, Inc., etc.
3. Generally, avoid geographical names. Besides not being very memorable, what happens if you decide to move or expand? The exception is if you're trying to create a strong local affinity like, say, a neighborhood bar. Preferably, don't restrict future product or service lines. Be broad enough to include your wildest long-term vision for the business.
4. Try to keep the name short and easy to pronounce.
5. Names that sound stupid have proven to be very effective, google, yahoo, tradur.
6. Once you establish your product as a brand then start looking at ways to expand its visibility possibly through keyword names.

Hire us and we will do the research for you and find a name that fits you and your product.